About Us
It pains me physically to see woman victimized, rendered pathetic by fashion.
Awkwardness gives me great comfort. Iu2019ve never been cool, but Iu2019ve felt cool. Iu2019ve been in the cool place, but I wasnu2019t really cool u2013 I was trying to pass for hip or cool.
A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. Itu2019s hard to balance everything. Itu2019s always challenging. My relationships with producers or photographers u2013 these are relationships that took years. I canu2019t get sucked into that celebrity thing, because I think itu2019s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves u2013 that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I donu2019t need to do that any more. I donu2019t really know how to do casual clothes.
We are proudly Australian.
Soft Fabric
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Lightweight
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All Day Comfort
We believe getting dressed should be the easiest part of your day.
The world needs to move fast to make a meaningful difference in the fight against climate change.
A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. Itu2019s hard to balance everything. Itu2019s always challenging. My relationships with producers or photographers u2013 these are relationships that took years. I canu2019t get sucked into that celebrity thing, because I think itu2019s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves u2013 that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I donu2019t need to do that any more. I donu2019t really know how to do casual clothes.
Our Team
Edward Lindgren
CHIEF OPERATING OFFICER
Nado Husa
CO-FOUNDER
Chineze Afamefuna
marketing
